At Direct Loyalty, we want you to know how your personal information is collected, used, and disclosed. SurveyDining.com follows 11 best-practice principles regarding the protection of Personal Information, which we consider to be your opinions combined with any information that can be used to identify or contact you as a specific individual.
For the purposes of the privacy policy, there are typically two types of users:
Clients: Individuals or organizations that have subscribed to one or more Direct Loyalty services and are using these services to collect surveys from their customers. Personal Information is collected from clients for verification and payment purposes.
Survey Takers: Individuals that complete surveys. The personal information provided by these individuals is provided solely for the benefit of the respective Direct Loyalty client.
The Eleven Privacy Principles
1) Accountability
We recognize responsibility for all personal information under our control. We have designated a Privacy Officer responsible for the creation, implementation, and adherence to our privacy policies and procedures.
2) Identifying Purposes
Direct Loyalty will identify the purposes for which personal information is collected at, or before, the time the information is collected.
3) Consent
We must have your consent for the collection, use, or disclosure of your personal information.
Note: We consider that all survey takers implicitly consent to have their personal information shared with the client organization as customer feedback. This information will be used in a manner consistent with common practices, and may be provided to third-party organizations in support of these practices. Unless explicitly agreed to, the information will not be used for other purposes.We recognize your right to control how your personal information is handled and will always obtain your consent in a clear and forthright manner.
4) Limiting Collection
The collection of personal information shall be limited to what is required for the purposes we have identified to you. We will not indiscriminately collect information that is not required.
5) Limiting Use, Disclosure and Retention
We will only use or disclose your personal information with your consent (or as required by law) for the purposes for which it was collected. SurveyDining.com will only keep your information as long as is needed for its originally identified purposes. We will not otherwise sell, barter, trade, rent or disclose your information.
6) Accuracy
We will seek to keep your personal information accurate, complete, and up-to-date as necessary for the purposes for which it was collected.
7) Safeguards / Security of Information
We will protect your personal information by security safeguards appropriate to the sensitivity of information. SurveyDining.com takes reasonable measures to ensure that all personal information under its care is protected against loss, unauthorized access or disclosure.
8) Openness
We will ensure that our policies and procedures regarding your personal information are simple, clear, kept current, and are available upon request.
9) Individual Access and Correction
Upon request, we will verify the existence, use, and disclosure of your personal information. You are entitled to question the accuracy and completeness of the information and have it amended as appropriate.
10) Children’s Privacy Protection
Direct Loyalty understands the importance of protecting children's privacy, especially in an online environment. The site is not designed for or directed at children under 13 years of age, and Direct Loyalty will not intentionally collect or maintain personal information about anyone under the age of 13.
11) Challenging Compliance
You have the right to question the Privacy Officer about our compliance with the above principles. We will make every effort to respond openly to inquiries or complaints regarding our management, collection and disclosure of your personal information. We will ensure that every complaint is investigated and responded to in a timely manner.
What Information is Typically Collected?
Direct Loyalty is in the business of providing our clients with knowledge and information about their consumers by way of collecting data. This data, in the form of surveys, contains a variety of responses on a variety of topics and may include personal information.
Survey takers’ personal information is typically contact information to fulfill a promotion (reward for completing a survey) or to respond to a request to be contacted.
Clients’ personal information is typically contact information required to register for the service (which includes payment information).
How Your Information is Collected and Used
Survey takers’ participation in a survey is always voluntary, and therefore you always have a choice as to whether or not to provide the requested information. At the point of collection, a survey taker will be informed of the purpose that personal information is being collected.
For clients, we use this personal information to fulfill your requests for information and to register for the service.
Direct Loyalty passes on survey takers personal information to the appropriate client that sponsored the survey. Our clients have agreed to use the personal information they receive only for the purposes indicated in the survey.
Sharing Information
Direct Loyalty aggregates the information it collects from its surveys and uses that aggregated information in its business, which may include sharing such aggregated information with its affiliates, customers, suppliers, and partners. Because the information is aggregated, the data you provide to us is anonymous and is not personally identifiable to you.
For clients requesting specialized services, it may be necessary to include our affiliates, suppliers, or marketing partners to provide those services, they may be given access to information necessary to perform those services.
Linked Sites
The Direct Loyalty website may contain links to other sites including content from other sites that is occasionally framed within the SurveyDining.com website. Please note that the privacy policies at these other sites may be different from this one. We have no responsibility, liability or control over those other websites. You should review the privacy policy of any site linked to or framed within our site prior to providing any information on or to that site.
Consent to Changes of Privacy Policy
By using the site, you consent to the collection, use, and storage of your information by us in the manner described in this Privacy Policy and elsewhere on the site. We reserve the right to make changes to this Privacy Policy from time to time to accommodate changes in services, technology and legal requirements. You will be alerted to any such changes by examining the effective date at the top of this Privacy Policy.
Contacting SurveyDining.com Privacy Officer
All inquiries or complaints regarding privacy should be directed to the privacy officer by e-mail or mail at one of the addresses below. All inquiries will be responded to within thirty (30) days from the date at which the Direct Loyalty privacy officer receives the inquiry.
E-Mail
privacy@directloyalty.com
Mail
Direct Loyalty Corporation
c/o Privacy Officer
P.O. Box 2008
57 Foster Street
Perth, ON
Canada K7H 3M9
|
